Any business stays afloat by the customers that they
have. If there are not constantly trying
to increase their customer base, they are not going to thrive in today’s
economy. It is vital that a business in
today’s society uses social media to really help spread their names to as many
people as possible. It is one of the best advertising tools that any business
has nowadays. For those areas that were
not so mainstreamed, it has been the lifeline needs to catapult them to the forefront.
More and more companies and groups are looking towards
social media platforms like Facebook and Twitter to help spread their
name. By connecting with people this
way, they are able to start with one individual and grow to hundreds and
thousands of followers to their page. The
one thing that many do not anticipate is the amount of time that needs to be
put into it. Social media platforms can
be very helpful in advancing any company but if they are not taking the time to
see what is happening or the comments that are being left, it is just another
page lost in the shuffle.
Embracing the changes and challenges of these new
technologies is how many of the smaller companies have been able to grow. One of the great examples is Moonlight
Meadery in Londonderry, NH. Michael
Fairbrother started out with a simple plan to spread the idea of an old tradition,
mead. Similar to wine, it is fermented
honey instead of grapes. It was through
their social media pages that they were able to spread the word (O’Neil 2010). They were able to list times and places that
customers could sample their products.
Starting in 2010, Moonlight Meadery has been able to
expand throughout New England, the Unites States, and some overseas
locations. Many of these advancements
came from the requests they received through social media. Customers would come to New Hampshire and try
the mead but it wasn’t available in their area.
To help these customers that were posting to both their Facebook and
Twitter pages, Fairbrother worked to get his company to the requested
areas. Mead production increased
throughout the United States 128% from 2013 to 2014 (Hahn 2015).
This is one shining examples of how marketing through
social media has helped grow an industry that is very specific with their
audience and product. By embracing these
changes and using them to their advantage, groups are able to ignite their
growth. It’s giving those that were not
on anyone’s minds before to make an impact and have society take notice. But more importantly, to get consumers to
take notice of the products that they are producing and have made available to
them (Cook 2015)
References
Cook, M. (2015). Social media add twist to modern
marketing: Basics still apply despite the march of tech advancement.
Arkansas Business, 32(11), 14.
Hahn, Fritz (2015, November 16). This centuries-old drink isn’t just for
Renaissance festivals anymore. Retrieved
from https://www.washingtonpost.com/lifestyle/food/this-centuries-old-drink-isnt-just-for-renaissance-festivals-anymore/2015/11/15/b0c6b638-87d0-11e5-be39-0034bb576eee_story.html
O’Neil, Luke (2013, March 8). A taste of honey: Moonlight Meadery. Retrieved from http://thephoenix.com/boston/food/152580-taste-of-honey-moonlight-meadery/
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